Category: Initiative

Area: Stereotyping

Place/Country: Germany

Date: topic-related dates throughout the year

Institutions involved: The service office of the Initiative Klischeefrei consists of a technical and a press office at the Kompetenzzentrum Technik-Diversity-Chancengleichheit e.V. as well as an editorial office, which is located at the Federal Institute for Vocational Education and Training (Bundesinstitut für Berufsbildung).

Target group:

  • young people and
  • professionals who accompany them in their career choices: early education institutions, schools, universities, career counselling centres, employers

Goals / Objectives /Aims:

The Klischeefrei initiative promotes career and study choices that are free of gender stereotypes, so that young people can choose the career that truly suits them as a person.

They want to encourage young people to critically question common role stereotypes and promote career and study choices that are free of gender stereotypes.

Content / Structure / Description including strengthening action competence

The initiative has a wide range of offerings: including quizzes for different age groups and professions, professional conferences, professional journals, thematic dossiers and profiles of career paths that young people can find themselves in.

Results / Responses → Resulting Competences:

To critically question common role stereotypes, to promote career and study choices that are free of gender stereotypes

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